On this episode, Katie is joined by Ali Duerfeldt, a marketing manager with Oregon State University Extended Campus and a member of the Marketing and Enrollment Services team. She works with internal and external clients managing strategic marketing efforts. As the marketing manager for the OSU Ecampus Research Unit, Ali has most recently worked to implement strategies to promote research projects like the Online Learning Efficacy Research Database and ID Study, as well as managed the implementation of a rebranding strategy for the "Research in Action" podcast. Ali holds a Bachelor of Arts degree from Gonzaga University and a Masters of Education in College Student Services Administration from Oregon State University.
Segment 1: Research Dissemination Plans [00:00-11:43]
In this first segment, Ali describes the elements included in a research dissemination plan.
Segment 2: Coordinating the Dissemination Plan [11:44-23:28]
In segment two, Ali shares her process for coordinating a comprehensive research dissemination plan.
Segment 3: Branding Research [23:29-35:14]
In segment three, Ali offers her insights on best practices for branding one's own research as an individual.
Bonus Clip #1 [00:00-05:10]: Dissemination Plan Example for Research Product
Bonus Clip #2 [00:00-03:50]: Dissemination Plan Example for Research Study
To share feedback about this podcast episode, ask questions that could be featured in a future episode, or to share research-related resources, contact the “Research in Action” podcast:
Twitter: @RIA_podcast or #RIA_podcast
Email: riapodcast@oregonstate.edu
Voicemail: 541-737-1111
If you listen to the podcast via iTunes, please consider leaving us a review.
The views expressed by guests on the Research in Action podcast do not necessarily represent the views of Oregon State University Ecampus or Oregon State University.