Research in Action

Research in Action is a weekly podcast about topics and issues related to research in higher education from experts across a range of disciplines. Episodes are posted weekly and include guest interviews and occasional solo episodes. Guests are from a range of higher education institutions and share their expertise on qualitative, quantitative, and mixed methods as well as their personal experiences as researchers; research and writing practices; organizational and productivity strategies; and much more. Some weeks, bonus content is also posted. Research in Action is hosted by Dr. Katie Linder, the research director for Oregon State University Ecampus. Show notes with information regarding topics discussed in each episode, as well as the transcript for each episode, can be found at the Research in Action website at There are several ways to connect with the Research in Action podcast. Visit to post a comment about a specific episode, suggest a future guest, or ask a question that could be featured in a future episode. You can also offer feedback about Research in Action episodes or share research-related resources by contacting the podcast via Twitter @RIA_podcast using the hashtag #ria_podcast or emailing Finally, you can call the Research in Action voicemail line at 541-737-1111 to ask a question or leave a comment. The Research in Action podcast is a resource funded by Oregon State University Ecampus – ranked one of the nation’s best providers of online education with more than 40 degree programs and over 1,000 classes online. Learn more about Ecampus by visiting This podcast is produced by the Ecampus Multimedia team.
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Mar 27, 2017

On this episode, I am joined by Kevin Anselmo, the Founder and Principal of Experiential Communications. He helps individuals and groups gain clarity about what to communicate and then works with his clients to disseminate those messages to ensure they are aligned to big-picture goals. His services focus on communications strategy development, media training, PR execution, coaching, workshops and events, primarily for the higher education, research and entrepreneurial communities. He is the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media. Previously, Kevin was Director of Public Relations for Duke University's Fuqua School of Business and prior to that managed the media relations for IMD in Switzerland. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Segment 1: Four Ways to Think About Public Relations [00:00-15:52]

In this first segment, Kevin shares four areas that researchers should consider regarding publicizing their work.

Segment 2: Preparing for Interviews [15:53-34:28]

In segment two, Kevin shares some concrete steps researchers can take to prepare for print and on-camera interviews.

Bonus Clip #1 [00:00-04:16]: Example of a Shy Researcher Engaging with the Media

To share feedback about this podcast episode, ask questions that could be featured in a future episode, or to share research-related resources, contact the “Research in Action” podcast:

Twitter: @RIA_podcast or #RIA_podcast


Voicemail: 541-737-1111

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